# Gacha Utility Guide

## 1. Why Use Gacha?

<table><thead><tr><th width="314">Advantages</th><th></th></tr></thead><tbody><tr><td>🔁 Encourages Repeat Purchases</td><td>Gacha is more effective at driving spending compared to regular content, relative to its unit price.</td></tr><tr><td>💎 Rarity and Exclusivity</td><td>Stimulates the desire to collect and strengthens fan loyalty.</td></tr><tr><td>🎯 Enhanced Interaction</td><td>Goes beyond simple content consumption by offering a sense of “play” and “collecting.”</td></tr></tbody></table>

## 2. Summary of Gacha Operation Tips

<table><thead><tr><th width="262">Item</th><th>Tip</th></tr></thead><tbody><tr><td>Number of Rewards</td><td>Around 5–15 types</td></tr><tr><td>Price</td><td>Recommended at least 50 coins per draw</td></tr><tr><td>Frequency</td><td>Operate seasonal Gacha every 1–2 months</td></tr><tr><td>Reward Types</td><td>Mix of audio, images, text, subscription coupons, commissions, personalized voice clips, etc.</td></tr></tbody></table>

## Guidelines for Value & Probability by Tier (based on 50 coins per draw)

<table><thead><tr><th width="128">Tier</th><th width="157">Perceived Value</th><th width="244">Actual Value (coin equivalent)</th><th>Suggested Probability</th></tr></thead><tbody><tr><td>S</td><td>Very High</td><td>300–500 coins</td><td>1–2%</td></tr><tr><td>A</td><td>High</td><td>100–200 coins</td><td>10–20%</td></tr><tr><td>B</td><td>Medium</td><td>50–80 coins</td><td>50–60%</td></tr><tr><td>C</td><td>Low</td><td>10–30 coins</td><td>20–30%</td></tr></tbody></table>

💡 It’s best if the average reward value that fans receive after multiple draws equals about 1.2–1.5 times the draw price. (For example, if the price is 50 coins, fans should receive rewards averaging 60–75 coins in value.)

{% hint style="info" %}

* Note: This is only a guideline. You can freely set values and probabilities to match your content.
* The sum of (probability × value) across tiers = average reward value.
  {% endhint %}

## 3. Strategies to Boost Monetization

💬 Strategy 1. Reward Planning That Fans Desire

* Include rewards that make fans feel “I must have this!”
* Rewards don’t have to be only video content.
  * File content can also be set as Gacha items, and depending on what file you attach, you can provide various types of rewards.
    * Ex) Save a free subscription coupon code as a .txt file and provide it through Gacha.

{% hint style="info" %}
Reward Ideas:

* A short voice clip calling out the fan’s nickname (e.g., goodnight voice, morning call)
* Limited edition image or video
* 1-month free subscription coupon
  {% endhint %}

📦 Strategy 2. Create Gacha Exclusive  Content

* Offer content that can only be obtained through Gacha.
* Avoid using content that’s already available for purchase.

{% hint style="info" %}
Examples:&#x20;

* Content that cannot be viewed through subscription or purchase
* Behind-the-scenes, hidden versions, or ad-lib content from released works
  {% endhint %}

\
⏳ Strategy 3. Limited-Time Gacha

* Operating gacha as a limited-time event can create a concentrated boost in engagement and spending.

{% hint style="info" %}
Examples:&#x20;

* \[🎄Christmas Limited Gacha] 12/20 \~ 12/31
* \[💘 Valentine’s Gacha] 2/10 \~ 2/14
  {% endhint %}

\
👀 Strategy 4. Preview Rewards

* Upload previews of some rewards as free content to increase participation in the gacha.
* After uploading, guide fans to the gacha URL so they can join right away.

\
💕 Strategy 5. Duplicate Reward Benefits

* On RPLAY, fans can receive duplicate rewards if they participate multiple times. \
  (Video rewards, for example, may feel like a “loss” if duplicated.)
* Instead of treating duplicates as a loss, you can set special conditions.\
  Example: “If a fan wins an A-rank item 3 times, they receive an S-rank item.”\
  (You can check duplicate wins by searching nicknames in the gacha usage history.)

\
📣 Strategy 6. Encourage Sharing Results

* Encourage fans to share their gacha rewards in Discord or other communities.

## 4. Notes

* Previously won content may be drawn again as a duplicate.
* Gacha participation fees cannot be canceled or refunded.
* Gacha System User Guide
